E-Label

The idea behind E-label is to empower women by offering them a range of designer products that are practical, comfortable, affordable and can be easily transformed from day into night.

E-label's first collection launched in 2007 and sold out in Iceland in just 8 weeks online. In 2008 the first retail store was opened in Reykjavik and in 2009 the brand was launched into London's Top Shop Oxford Circus store.

E-label is a platform for young designers designing under the guideline of the brand. It is manufactured in Mumbai, India. Three percent of E-labels annual profit goes a development organization in Mumbai committed to working with issues facing young homeless and runaway girls.